We're honored to welcome you to the home of jewelry that is always innovative and exciting – never boring.
Everyone has their unique tastes and preferences, but we firmly believe there's something universal about jewelry. No matter who you are, there's a piece that can help you feel confident and comfortable – We're just here to help you find it.
Everything we do reflects a simple obsession: everyone at Chatoyant is utterly passionate about jewelry, but this goes beyond a simple love of the art. We're just as devoted to ensuring that anyone can discover their perfect jewelry match, regardless of their background or aesthetic sensibilities.
The Chatoyant team works extremely hard to achieve these goals. From leveraging state-of-the-art technology to convert unique materials into jewelry masterpieces to offering versatile modular jewelry designs that fit "day" and "night" occasions and seamlessly transition between them, we're all about innovating. Thanks to that, our jewelry pieces are never boring, making them worthy of becoming your lifelong companions.
Our Values
Everyone has the right to be different. Everyone has the right to live their best lives without having to worry about comparing themselves to others.
At the same time, we know it's only natural to compare yourself to the person you once were. Whether this means looking back at a decades-younger version of yourself or simply checking out a recent selfie, this world polarizes everything. It's all too easy to forget nuance and the shade that brings color to life, making everything black or white – but this shouldn't apply to your style.
We believe that style should be versatile, flexible, and evolving. Why should you have to pick between hot or cold, loud or quiet, or dogs or cats? Maximalism or minimalism? Can't we like both?
We value the freedom to transform how you express yourself to match any mood that strikes your fancy. Maybe you want to change your habits for good or simply experiment with something new.
No matter what your goal is, your fashion should help you take on life's challenges with confidence and pride. After all, we were inspired enough to launch a jewelry brand that caters to people's personalities without accepting compromises. Why shouldn't you get to experience the same flexibility in your style?
Our Mission
We're more than just a brand that sources exquisite, artistic jewelry. We're also your confidence-boosting cheerleaders as you seamlessly transition through different moods, trends, and life-changing events. By ensuring you always have a piece of jewelry that fits your personal style, we make it easier to rise to any occasion.
At Chatoyant, you'll find jewelry items that exude quiet subtlety when silence matters. You'll discover pieces that make bold statements when you want to be noticed.
We know how important it is to feel good in your body, both inside and outside, and that's what we bring to our customers: happiness and confidence inspired by authentic jewelry designs.
We consider our job well-done if we can improve your life by giving you another reason to fall in love with yourself. That's why we treasure uncompromised quality, sustainable material sourcing, and social responsibility. Of course, we're also fanatics about exquisite designs whose sheer beauty keeps spirits high.
Our Promise
Timeless Quality
All Chatoyant jewelry is meant to last. It will stand by your side through thick and thin, so you can enjoy complete confidence in your purchase.
We exclusively carry gold and gold-plated silver jewelry pieces. We're not trying to force our aesthetic opinions on anyone, but we don't deal in brass or other metals unsuited for long-term daily use. By aiming for the absolute best, we're able to ensure you get the best experience from your new accessories.
Sustainable materials
Beautiful jewelry shouldn't be associated with undue suffering. It needs to feel good, not just look good.
This belief drives us to thoughtfully procure responsibly produced, unique materials. We partner with suppliers that ensure sustainable production and environmentally conscious practices that protect endangered species, the environment, and people in the supply chain alike.
Social Responsibility
As a Ukrainian business based out of the U.S., our thoughts and prayers are with all of the diverse peoples of Ukraine – not only our own families. Since February 24, 2022, we've donated all our profits to relief efforts in Ukraine. We're committed to supporting our country for as long as the war lasts, devoting our time to fundraising events and our brand.
Want to find reliable information about how you can help people in Ukraine? Check out our blog post for the details.
Exquisite Design
The Chatoyant aesthetic is grounded in a timeless beauty that words simply can't describe. You just have to see it.
Chatoyant Brand
The Chatoyant brand was born from the influence of animal nature in all humans. Our brand symbol, a winged leopard, represents elegance, power, and a hidden strength that inspires us to persevere and reach our fullest potential. The winged leopard mascot is a constant reminder of our pursuit of the inspiring and rejection of all things boring.
Our Story
"This business is powered by our friendship," say our founders, Anastasia and Maryna. Both born and raised in Kyiv, Ukraine, these life-long friends launched a company while separated by 3,000 miles and an 11- hour time difference. What's more, they did it right after the start of the COVID-19 pandemic!
This may seem like a perfect storm of challenges for a new business. Anastasia and Maryna, however, knew that the sun always rises after the darkest night. The idea of creating a jewelry brand that would be both maximalist and minimalist without feeling boring gave the duo the wings and grit to persevere.
Our founders knew their customers would appreciate their unmatched passion. Since then, they've been traveling the world in search of exquisite materials, uniquely skilled artisans, and state-of-the-art techniques that bring something fresh to the world of jewelry.
Jewelry and gemstones have the power to illuminate people's souls. We'd love to see your light shine.
